Visual world for Deutsche Telekom’s Summer of Joy Youth & Freedom. The toolkit was rolled out in 11 countries, offering thousands of free nights out across Europe.
Design Director, Art Direction, Design
Film: Rekorder
This wasn't a World Cup. It was a World F*Cup. Football was dragged through the mud, before a single ball was even kicked. Let's be honest: Qatar won it through bribery. On an industrial scale. We helped Brewdog become an official anti-sponsor of the world cup.
Hand crafted
As part of the visual language I created a bespoke hand crafted digital typeface, in keeping with Brewdog’s punk AF attitude, used to correct traditional sponsorship messages and reframe them to highlight what a f*ck up this tournament was.
AD: Nathan Crawford
To coincide with the release of their new packaging, I developed a new advertising toolkit for Robinsons, including font, photography style, and liquid assets.
Art Direction, Design
3D: Vincent Wagner
Launching the NBA in Europe. Visual identity for NBA Hoop Cities, an eight part docuseries that explores the culture, history and connective power of basketball in Europe.
Logo, Design
EDD: Nathan Crawford
Motion: Dani Wolf
Introducing Waitrose’s new Japanese-style range, and unveiling their new strategic positioning, centred around the simplicity of ‘Good’.
Design Direction
Branding and asset toolkit for higher-earning account holders.
Art Direction, Design
CD: Scott Bradley
Design: Charles Brookes
Illustrations: Shotopop, Good Wives & Warriors
EE and Hope United set out to tackle the most dominant form of abuse in men’s football with fans - homophobia. We launched the tech that shouldn’t exist to check the hate that shouldn’t exist over one footballing weekend with our GAYVAR refs Tom Allen and Joe Cole.
Design Director, Print & Digital, Design
Motion: Marco Balducci
Unused visuals for the annual NBA game held in Paris.
Art Direction, Design
Lag. The most common excuse gamers use when they lose. Problem is, mobile networks are getting a bit too good, and lag no longer cuts it as a cop-out. So we created The Lossary – 100 brand new excuses for mobile gamers to use every time they take an L.
Design + Layout
Head of Art: Rodrigo Castellari
Illustration: Elisa
Pitch work for Aston Martin. I created a grid system using one point perspective, inspired by the wings logo.
Art Direction, Design
Motion: Jay DeSilva, Devin Arden
TV, Social and OOH campaign with BT to launch and promote a playable Hope United kit in EA Game's 'FIFA 22' to combat online hate.
Typography, Illustration
Motion: Devin Arden
Brand refresh for HSBC, in collaboration with Turner Duckworth.
The “Together we thrive” campaign was rolled out in five languages, across seventeen airports in nine countries as the bank overhauled its iconic airport advertising.
I continued to work on the account for 2 years, overseeing development of 5 sub brands and multiple campaigns.
Lead Designer for HSBC EMEA
CDs: Mark Norcutt, Scott Bradley
Cutting-edge broadband technology, with the power to connect 100 devices at once using an ultrafast connection, powered by BT. EE Full Fibre can handle anything.
Design Director
CDs : Alex Lucas & Jon Farley
Design : Alex Lieven
Honda has six separate categories of bike each requiring its own brand personality. This document was created in order to standardise Honda's motorcycle marketing across Europe.
Art Direction, Design
Pitch for a new marketing style for the Victoria & Albert Museum.
Art Direction & Design