This wasn't a World Cup. It was a World F*Cup. Football was dragged through the mud, before a single ball was even kicked. Let's be honest: Qatar won it through bribery. On an industrial scale. We helped Brewdog become an official anti-sponsor of the world cup.

Hand crafted

As part of the visual language I created a bespoke hand crafted digital typeface, in keeping with Brewdog’s punk AF attitude, used to correct traditional sponsorship messages and reframe them to highlight what a f*ck up this tournament was.

AD: Nathan Crawford