The Private Banking service of HSBC caters to individuals with £5 million plus of investable assets. The brief required branding that was not only luxury, but reflected the boundless energy of the customers - all while staying within the overarching HSBC guidelines.
Art direction & design | Photography & print
Reflection is the metaphor for the customer-bank relationship. This idea runs through the entire look and feel.
Duplicating the image within the HSBC stripe adds a premium tone while remaining consistent with master branding.
Using scaled down versions of the photo within itself brings further drama to the hero images.