Kris Miklos
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HSBC Private Banking

The Private Banking service of HSBC caters to individuals with £5 million plus of investable assets. The brief required branding that was not only luxury, but reflected the boundless energy of the customers - all while staying within the overarching HSBC guidelines.

Art direction & design | Photography & print

 Reflection is the metaphor for the customer-bank relationship. This idea runs through the entire look and feel.

Reflection is the metaphor for the customer-bank relationship. This idea runs through the entire look and feel.

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 Duplicating the image within the HSBC stripe adds a premium tone while remaining consistent with master branding.

Duplicating the image within the HSBC stripe adds a premium tone while remaining consistent with master branding.

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 Using scaled down versions of the photo within itself brings further drama to the hero images.

Using scaled down versions of the photo within itself brings further drama to the hero images.

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