Honda | Moto Brand Book

Honda has six separate categories of bike each requiring its own brand personality. This document was created in order to standardise Honda's motorcycle marketing across Europe.

Art Direction, Design

Each category of motorcycle needed separate rules around tone of voice, photography and typography. Extensive research was done by the copywriter and myself in order to get each one pitch perfect.

Overarching design guidelines were also part of this master document, ensuring all six categories would be unified under the Honda banner.